by Andy Good Marketing & Copywriting

These 13 ChatGPT prompts have proven effective in client work, ranging from high-performing ad copy to engaging posts and persuasive landing pages.

They are designed around tried-and-true copywriting frameworks, allowing you to create content faster and with greater impact.

🧠 Perfect for marketers, copywriters, and solopreneurs ⚡ Each prompt is designed for clarity, creativity, and conversion 🚀 Optimised to get the best results from ChatGPT

💡Start every prompt with:

"Act as an experienced copywriter who specialises in creating high-converting copy using tried-and-true copywriting frameworks.”

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AIDA (Attention-Interest-Desire-Action) framework

Write copy using the AIDA framework to capture the attention of [ideal customer persona]. Start with a bold hook, build interest with key insights, create desire for our [product/service], and end with a strong call to action.

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FAB (Features-Advantages-Benefits) framework

Using the FAB framework, write copy that highlights the features of our [product/service], explains the advantages, and clearly shows the benefits for [ideal customer persona].

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BAB (Before-After-Bridge) framework

Write copy using the BAB framework. Describe the current situation or problem experienced by [ideal customer persona], paint a picture of their life after using our [product/service], and explain how they can achieve that transformation.

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CAC (Consistent-Contrasting) framework

Write persuasive copy using the Consistent–Contrasting framework. Keep a consistent message that reflects our brand, while using contrasting language or ideas to capture attention. Include our [product/service], [unique selling point], and the [desired outcome].

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PPF (Past-Present-Future) framework

Use the PPF framework to connect with [ideal customer persona]. Reference a relatable past or memory, explain how our [product/service] improves their current situation, and show how it can shape a better future.

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PAS (Pain-Agitate-Solve) framework

Use the PAS framework to write compelling copy. Identify the most pressing [problem] for [ideal customer persona], agitate it to highlight the emotional cost, and position our [product/service] as the solution.

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‘6 Ws' framework (Who, What, When, Where, Why, How)

Use the 6Ws framework to clearly explain our offer. Who it’s for ([ideal customer persona]), what the [product/service] is, when it matters most, where to get it, why it's valuable, and how it works.

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SSS (Story-Solve-Sell) framework

Use the SSS framework to tell a story that connects with [ideal customer persona], demonstrate how our [product/service] solves their problem, and finish with a strong call to action.

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‘PASTOR' framework

Use the PASTOR framework to address a [problem] faced by [ideal customer persona]. Amplify the consequences of ignoring it, share a short story, include relevant testimonials, present our [offer], and call for action.

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